NORLAN

As Brand Director and Co-Founder of Norlan, I helped transform a record-breaking Kickstarter campaign into a globally recognized DTC brand for whisky enthusiasts.

I worked closely with the design team to bring product concepts to life—overseeing development, refinement, and production in collaboration with international manufacturing partners.

I led brand strategy and creative execution across packaging, marketing assets, and our e-commerce platform, while managing a distributed team of creatives.

I also served as the primary customer-facing voice of the brand, helping build a loyal and engaged global audience.