I work at the intersection of design, retail, and storytelling—curating products and experiences that prioritize meaning, quality, and longevity over hype and noise.

What I do

Helping brands, shops, and institutions refine their product mix to grow sales and deepen customer engagement.

RETAIL CURATION

Advising on packaging, visual merchandising, and marketing assets to create a cohesive, high-quality retail presence—online and in-store.

CREATIVE DIRECTION FOR RETAIL

Helping brands clarify their message and use content more effectively—across websites, newsletters, and social media—to support both engagement and sales.

DIGITAL & CONTENT MARKETING STRATEGY

Working with makers and producers to sharpen how their products are framed and marketed to the right audience.

BRAND POSITIONING

Managing the design process, sampling, and refinement of new products to align with brand identity and quality requirements.

PRODUCT DEVELOPMENT